Strategy. Content. Campaigns. Growth. We do the work so your business scales.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
Have you just started a new business? Or perhaps you are looking to launch one in the coming weeks? One of the key factors, or contributors, to the success of your business is the awareness and reach you will create through marketing.
Marketing is one of the most powerful tools to get your startup up and running. Marketing allows you to be seen by a new audience outside your inner circle; showing your startups vision and products and building your customer base.
Here are our 5 most important marketing tips for your new business.
When a business is in its infancy, your team is the heart of your business. Cliches aside, if you are all signing from the same hymn sheet the perception of your business or brand and reputation will have a solid foundation to grow from.
We recommend involving, or at the very least, informing your team about your marketing. Not least, you’ll be able to gather different ideas and pool ideas about what may or may not work.
Set up a meeting and discuss the business goals, any ideas and a strategy! If your employees are front of house, they will see how your customers react when they visit or contact your business, and may have a greater understanding of their needs and wants. Involving your team can energise everyone, making them feel appreciated and wanted.
Banging the drum on social media sort of goes without saying! It’s here to stay and pretty much everyone is on it in one form or another. As you may have experienced on the 4th of October 2021, Facebook, Instagram & WhatsApp went down for several hours. This left many people questioning their very existence and showing us the importance of social media in society. Everyone was going crazy that they couldn’t interact with friends and family; it’s our lives.
It’s time that your startup gets social.
Let’s look at the benefits of social media for your startup:
We understand that not everyone can set up their social media profiles correctly, so we have created a social media rebrand offer for just £150.
It’s imperative that your branding looks consistent across all social channels, otherwise users may get confused or unsure if they are in the right place and not interact with your brand.
Once you’ve made that sale with your customer, it’s essential to keep that relationship going. Why? You’ve made a sale, right? Ka-ching!
Well, no business stood the test of time or grew by cashing in once, then moving on. Regularly checking in with customers will help you going forward on so many levels to gain more sales. Customers are more likely to come back to you if you regularly engage with them and there are several methods to do this.
Social media is one method to stay engaged. There are also other methods, such as asking for opinions or feedback. By asking for peoples opinions it shows that you value and are interested in their views of your products/services, allowing you to build trust. This trust and communication can lead to you identifying brand advocates and lead to more sales through word of mouth; as those users will remember that you have a great service and rapport.
TIP – You can also utilise surveys such as SurveyMonkey to gain anonymous feedback on your products and services.
Leading on from engaging with your customers, it’s a great opportunity to look at building a referral scheme for your startup. As we know, word of mouth is the most powerful way of gaining new customers. There is no better way of doing that than through incentivising your current customer base.
Here are some examples:
One of the easiest marketing tips for any startup business is to take a look at your competition. If your competition is doing something great, take a note and use it for your own business! Your business is still authentic because no one is YOU, however, there is no shame in jumping on a good idea and adapting it to suit your business. This could be in-store or through social media. If you feel you can make that idea better, then go for it.
As we said at the beginning of this blog, it is critical for startups to get their marketing right. When you’re setting up a business, the marketing side of things can often take a backseat. In our experience, this is normal but also detrimental to the growth of a small business. Marketing isn’t tangible and when money and time is tight, marketing falls down the priority list; when in reality it needs to be top, or near.
Social media is also an ever-changing aspect of marketing, so you will need to keep on top of it and this takes time and know-how. Also, it isn’t a case of “one size sits all” when it comes to social media channels. Certain social media channels may not be the right place for your business; this is where you need to look at your audience and your time and budget.
Is your new startup looking for a new website? Do you need help setting up social media channels? Perhaps you need a marketing plan or strategy to get you noticed? This is our bag. We have walked in your shoes, and many others too; so we can help you and not drown you in jargon or invoices.
Check out our offers here: https://bluecheesedigital.com/services/