Strategy. Content. Campaigns. Growth. We do the work so your business scales.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
In these modern times, it is essential for pretty much every business to be online and have a website. The Covid-19 pandemic has shown us that most businesses need to have an online presence to survive and succeed. When we research a company, the first thing we do is visit their website. If they don’t have one, it can be an instant turn off for that person. Or, if they have a website, but it isn’t mobile responsive and looks naff, we move on.
Does your business or brand have a website?
We’re going to give you 5 benefits and reasons you must have a website; leaving you wondering why you didn’t have one sooner!
A website is available 24 hours a day, it doesn’t sleep or shut-up-shop. This means potential customers can be sat at home checking your business out, any time of day or night on any device.
If you’re an offline business (are any businesses totally offline these days?), you might be closed or too busy to answer a customer’s question; which could result in lost revenue.
By having a website, questions can be answered at any time; either through a FAQ page or through a contact form available on your website.
*Note – Make sure your website is mobile responsive and accessible on all devices. No-one wants to view a website where they have to “pinch and zoom” in and out with their thumb to read information or look at your products.
Having a website adds a sense of professionalism and makes you look legit. A website can also be a statement of authenticity and will give your customers confidence in your business.
Making sure your website has a professional website design, is well mapped for a user journey, and is functional across multiple devices, will also make you more credible.
When it comes to credibility, there isn’t anything more satisfying than sharing your knowledge or skills with people, such as by writing a blog. Why bother? Creating and sharing quality content will give you an edge over your competition, making you an industry go-to.
Blog & Copy Writing is also a 2-for-1 win to help your business gain more exposure and be viewed more on Google. The more content and keywords you have on your website, the greater your website is indexed (listed) on multiple search engines. Just ensure that you look at your SEO (Search Engine Optimisation).
Tracking user behaviour is one of the most beneficial and easiest things you can add to a website. All you need to do is deploy Google Analytics and you’re on your way.
There are many advantages to tracking user behaviour and collating data over time. For example, you’ll find out your customers favourites products, services and also the best performing web pages on your website. Do more of what people love and become more and more efficient with your time and investments.
If you don’t have a website, it can be challenging to profile and track customer behaviour; you won’t know what they like unless you ask them individually. Having analytics is an anonymous way of gathering this key information for your business.
This is similar to principle of 24/7 accessibility. Instead of just your regular customers knowing about your website, you will be able to reach and be visible to a whole new range of potential customers. Think of it like, word of mouth gone viral!
How? When you have a website you’re going to be indexed (listed) by Google, and other search engines. That means when people search for a keyword (associated with your business and website), you might show up in their results, ideally on page 1 or 2.
When we start to talk about indexing and online-search, this is where you need to look at your SEO (search engine optimisation). If you optimise your website, you’ll be found more in your local search; which is a key area in business growth.
We recently wrote an article called “SEO tips for small business” make sure to check it out!
Ok, so maybe you’re thinking…”why does advertising count as a benefit to a website?”
Think about it, when it comes to advertising for your business offline, that can be expensive. Especially through printing costs, and what’s more, you can’t track the ROI (return of investment) like you can with your website; through Google Analytics and also Google Tag Manager.
Advertising a website online is straightforward! You have multiple avenues, one popular option is Google Ads. On Google Ads, you can target specific keywords for your business and push potential customers to a landing page.
You (should) also have social media which is FREE to use, and on these platforms you can plug your website through posts. Using content to direct people to specific products or services on your website, and once again, it can be tracked through Google Analytics.
Now that you know your business or brand needs a website, it’s time to make a game plan. A plan will help you identify your business goals and ensure you gain all of the benefits of a website.
Now you have your game plan. It’s time to bring your business online. We realise how easy this may all sound, but in reality how tricky it can be, to ensure you have all your i’s dotted and t’s crossed. At Blue Cheese Digital, we have a special offer for new, small businesses, where we can bring your business online for just £350!
This includes: