Strategy. Content. Campaigns. Growth. We do the work so your business scales.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
Let’s dive straight in…
Without focussing too much on the ‘doom and gloom’ of the COVID-19 pandemic, it sure has highlighted the importance (and usefulness) of having your business online.
Reports have shown how ‘traditional businesses’ have suffered (some irreparably, sadly), with consumers unable to venture out and visit their favourite shops.
Let’s not dwell on the damage but rather look to how we can adapt and overcome this, through moving your business online.
Pandemic aside, people shop (a lot) online and spend vast amounts of money. We live in a digital age, people are more and more pressed for time, and the lure of being able to shop in the comfort of your own home are just some very small reasons why an online presence is key to future-proofing. Moreover, when your offline business shuts for the day, your online business keeps running; there’s no open and closing hours. Win-win.
There is nothing quite like visiting your local shops, becoming a ‘regular’ and supporting small businesses; but this can be bolstered with an online presence when customers simply can’t make it in.
There is no rule that states your business must sit solely in one field. An offline business fundamentals are the same as an online one, and they can work incredibly well in tandem.
Here’s an example:
A local farm shop had zero online presence. They were very successful, well established and had regular customers; comfortable. COVID-19 arrived, people couldn’t visit. They didn’t believe they could (or should at first) have an online presence (they won’t mind us saying they were a bit wary of moving online). They had a great shop, loyal customer base and it had always worked…until now.
The fluidity and constant changing landscape of the modern world really does mean adapt or die, these days.
The solution…
Firstly we explored how to move them online, starting with social media. We set up Facebook and Instagram and starting posting. They were able to connect with their customers again, and make new ones, and keep them updated with information and how consumers could continue to shop. They created boxes of produce which they then advertised on the social channels, with imagery and advice on how customers could purchase. Customers were able to safely collect orders and the business also offered delivery to those shielding. Through some modest advertising (and the word getting out socially through people sharing), more and more people were ordering; and from further a field. Their customer base grew and their business was not in jeopardy. We are now building a website…
If you’re familiar with an offline business, an online one isn’t that different. It also doesn’t need to be scary.
Your street address = your domain
Interior design of your shop or premises = your website design
Foot traffic = SEO
Sales-board or business card = your social media
The wrapping is different but the fundamentals are the same.
Can you afford to fall behind your competitors or to ignore the necessity and potential of being online? As we mentioned before, you don’t not have to sit in just one camp. Even if you’re not looking to sell products, just having an online presence will help your business.
Take a look at your current setup, how can going online help you get more customers and revenue? Even saving time is saving money. We worked with a salon owner who spent so much time arranging and rearranging appointments, she was stressed and it was affecting her enjoyment. She couldn’t afford an extra body to manage the admin, so we created an online booking system with automated messaging.
Could you sell your products online? Like we mentioned earlier, when your shop shuts, your online one stays open. Could you expand your product range by moving your brick and mortar to an e-commerce platform?
[cf7form cf7key=”cloud-hosting-enquiry_copy”]