Black Country Multicultural Day 2025 – Promotional Sponsorship Pack

Client:
Black Country Multicultural Day

Category:
Creative Design

Who are Black Country Multicultural Day?

Black Country Multicultural Day (BCMD) will be the fifth event following the success of the last 4 years. In 2025 they will be returning to bring people together again! BCMD will showcase how how the people of the Black Country have become culturally diverse in recent years; with a significant rise of different ethnic mixes who moved into the Black Country post-industrial revolution. They will feature exceptionally diverse artists & performers across the region and work with regional museums, local communities, and creative organisations.

The 2025 festival will address ACEs Creative Case for Diversity as they are principally a culturally diverse, artist-led and produced festival. Additionally, they are presenting artists and performers from diverse communities, specifically performers of quality who are representative of the target audiences.

What was the project?

The organisers of BCMD approached Blue Cheese Digital again after we helped them throughout 2024 in their previous event to create a promotional sponsor pack for the 2025 event; which is their 5th event.

With the 2025 Sponsorship Pack; we changed the design completely from last year adding a new fresh idea for the event; but still keeping and building around the current branding. This year in the sponsorship pack we wanted to put an emphasis on the previous year’s event in 2024; showcasing the great numbers including reach and engagements, to allow BCMD to reach out to larger sponsors for their event.

We’re looking forward to working with the Black Country Multicultural Day on various other projects over the next few months, to increase awareness of their event across social media and offline.