PROJECT DETAILS
Client:
Black Country Multicultural Day
Category:
Creative Design
What Blue Cheese Digital Did…
The Challenge Capturing Attendees Data
Black Country Multicultural Day brings together people from across Halesowen and the wider Black Country to celebrate culture, diversity, and local talent.
The organisers wanted to understand:
- How attendees experienced Black Country Multicultural Day 2025.
- What activities different age and cultural groups engaged with most
- How feedback could shape future Black Country Multicultural Day events.
Traditional feedback methods often miss the full picture, especially at multicultural events where audiences are highly diverse. The challenge was to design an inclusive, survey that captured meaningful insights from everyone who attended on the day.
Our Approach – A Tailored Survey
Blue Cheese Digital developed a custom survey designed specifically for Black Country Multicultural Day.
Our process included:
- A simple survey optimised for mobile devices & offline usage.
- Looking at how to receive event feedback on the day of the event and post-event feedback online throughout social media.
- Data collection tools that streamlined responses and reduced manual entries; which can be sent to Arts Council England & data storage.
By aligning our approach with the event’s multicultural context, we maximised participation and ensured the feedback reflected the voices of all attendees.
The Results – Insights for Future BCMD Events
The survey achieved a strong response rate, giving organisers clear data on:
- Visitor satisfaction across activities and performances.
- Preferred communication channels for promoting future events.
- Suggestions for accessibility, inclusivity, and entertainment.
This feedback has already informed planning for upcoming Black Country Multicultural Day 2026. Helping BCMD improve engagement, allocate resources effectively, and celebrate diversity more meaningfully in Halesowen and the surrounding area.
Ready to Boost Your Event Engagement?
At Blue Cheese Digital, we help organisations to receive customer feedback for upcoming events. Turning feedback into actionable insights, for future events. Whether you’re running a multicultural festival, a local initiative, or a business event, we can ensure you capture the data that matters most to you.
Get in touch today to discover how we can help your next event succeed.
Black Country Multicultural Day Surveys
