Diverse Fest – Event Branding

Client:
Diverse FM

Category:
Creative Design

Who are Diverse FM?

Diverse FM was established in 1998, with its first broadcasting on air in the year 2000. Since its inception, Diverse FM has been a beacon of diversity, community, and empowerment; mirroring the values and aspirations at Diverse FM Community Media & Training. As they commemorate a quarter-century of service and dedication, they envisioned an event that not only celebrated their past achievements but also set the stage for an even more inclusive and impactful future.

The 25th-anniversary event served as a platform to celebrate and showcase the culturally diverse communities in Luton, through captivating multi-cultural performances, traditional dances to mesmerising music and food.

What was the project?

Diverse FM approached Blue Cheese Digital to help brand and design various elements of Diverse Fest; the event hosted at St Georges Square, Luton, in August 2024. The design work included: A3 Poster, A4 Leaflets, A5 Double Sided Leaflets, LED Screens, Billboards, Banners & Heras Barriers.

Blue Cheese Digital set out to create branding that reflected the core values of inclusivity and diversity. We also ensured a consistent thread from previous branding utilised in the previous sponsorship pack.

We came up with an impactful design that publicised the time/date and location of the event. Drawing attention to the part of ‘multiculturalism’ throughout the leaflet. With this variation completed for the event, BCD then created other variations of the leaflet; including the artists being displayed; and also designing banners (10x3ft & 4x3ft) that were used to promote the event across Luton, in various locations.