What Blue Cheese Digital Did…
GRT Finder is a new business launching in Uganda in 2023. The mission of GRT Finder is to allow businesses and start-ups in Uganda to list their business online; increasing brand awareness and attracting new customers. It was also serve as an online directory to aid people in finding local services across multiple industries.
GRT Finder first approached Blue Cheese Digital to help them with a logo and branding; both online and offline. Their long-term goal is to develop a mobile app, allowing them to reach more customers and make it as simple as possible to locate essential services wherever the user may be. Blue Cheese Digital utilised the colour palette from the Ugandan flag, as well as incorporating a magnifying glass as the main icon for the logo. We felt this succinctly, visually translated what GRT Finder stands for: ‘Finding local services in Uganda’.
After the completion of the logo and branding, Blue Cheese Digital developed a new website based on the WordPress framework. Care was taken to create an intuitive layout and functionality for the user, whilst also providing clear, informative content. We also integrated a platform and back-end dashboard that allowed businesses to ‘register’ and ‘log in’ to add their businesses details, for free. There is also the option for scalability, where businesses can pay a monthly fee to be ‘featured’ on the website, showcasing their business.
Blue Cheese Digital integrated the Stripe Payment gateway into the website, which allows Ugandans to pay via Apple & Google Pay (and another number of payment methods). This integration also serves to future-proof GRT Finder; allowing split payments, should they choose to have different premium options on their website. This was an important factor due to people in Uganda using mobile money payments.
Blue Cheese Digital will continue to provide ongoing support for their business, with offline materials to help promote their business.
GRT Finder were very happy with the outcome of their new website and look forward to the growth of their new business.
