MK Mela – Promotional Sponsorship Pack

Client:
Milton Keynes Mela

Category:
Artwork Design

Milton Keynes (MK) Mela 2024 is an exciting and unique cultural event, showcasing the South Asian and other culturally diverse communities in Milton Keynes.

This will be the first Mela event to take place in the Milton Keynes community. The event will showcase top entertainment, stalls for local businesses, arts, crafts and fashion stores; with a dedicated “Kid-zone” full of fun activities. Event goers will also get the opportunity to sample delicious cultural dishes from a range of food vendors. The event will see people come together to celebrate the music, culture and artistic diversity of the southern Asian Community; enhancing understanding between communities.

MK Mela approached Blue Cheese Digital to create a promotional sponsorship pack for the 2024 event, taking place at Campbell Park on the 18th August. Within the brochure they wanted to promote the importance of ‘connecting people together’ in Milton Keynes. This is the first Mela to take place in Milton Keynes and the goal is to emphasise community and togetherness.

BCD created a promotional sponsorship pack that would be given out to potential business in Milton Keynes who may wish to sponsor the event. The sponsorship offering included 4 package options with varying budgets; enabling both smaller local businesses and larger corporates to get onboard.