What Blue Cheese Digital Did…
MT Legal Services are a progressional Legal Advice service provider. They offer a personal yet professional service, both locally and nationally. MTLS have a range of professional legal services to offer all types of clients. These include Will-writing, professional planning for Inheritance Tax mitigation and future long-term care, preparation of Lasting Powers of Attorney and Estate Administration services (Probate).
MTLS had a Yell website – hosted and created by the Yell (Yellow Pages). The client had no idea of how the site was operating and felt it needed a refresh, and also to reflect all arms of the services they offer. The original site was fairly basic and as the client put it, “uninspiring and too simple”.
Blue Cheese Digital worked closely with the client to understand all services offerings and their target audience. We suggested building a hub into the website, where users could have access to key, free information; this became the website Blog. We also ensured that users were aware they are entitled to a “Free Consultation” with MTLS, and so incorporated call-to-action (CTA) forms on service pages, and a dedicated landing page. This improved online enquiries considerably.
The new website now provides an essential cornerstone to the business, and information hub for past and new clientele. It has a very popular blog which has enabled the client (MTLS) to branch out socially and really improve brand awareness. Previously, the client had focussed on traditional offline-marketing, such as leaflets and sections in printed local magazines. Whilst these carried value, they provided no real feedback on if they were being seen and read; compared with the online analytics.
