UltraVegas x Willen Hospice – Event Branding

Client:
UltraVegas

Category:
Creative Design

Who are UltraVegas?

UltraVegas, first started hosting events in Milton Keynes in the 1990’s arguably one of the biggest dance club nights in the United Kingdom at the time with many people travelling to the famous Winter Gardens to come and visit and enjoy their night out listening to the likes of Tall Paul, Seb Fontaine, Paul Oakenfold, Paul Van Dyk and much more!

What was the project?

Ultra Vegas approached Blue Cheese Digital to create a teaser flyer for an upcoming event in May 2025, in Milton Keynes in aid of Willen Hospice, Milton Keynes. The event will be held at the Shoulder of Mutton, Calverton; hosting up to 30+ Dj’s past and present involved with UltraVegas. The free event will be looking to raise as much money as possible.

Blue Cheese Digital set about looking at previous events hosted by UltraVegas and working with UltraVegas on a set brief where they were looking to appeal to all audiences of Milton Keynes, who have a love of house music and the UltraVegas brand, the flyer we created has a very retro feel linking bank to the days of vinyl music back in the 90’s at the Winter Gardens and also a summery feel around the event being hosted around May Bank Holiday.

UltraVegas also asked us to create a flyer for the event which included: ticket information, date, time & what’s on during the day. Similar to the teaser flyer they wanted to have a showcase back to the days of UltraVegas, but using real photos from the past whereby people can reminisce and remember the great days! As part of our design we went with a mix of pop-art elements and real photos, which drew attention to ‘family, togetherness, carnival & love’. UltraVegas were extremely happy with the design and will be using it to promote the event.

We have continued working with UltraVegas throughout the promotional stage of the event also creating a line up event poster; which has been pushed across social media and afar. The line up contains so many amazing artists new & old from the Winter Gardens and new local artists from Milton Keynes playing all the latest tunes in House, Trance, Garage and more.

We can’t wait for the event and hope it’s successful in raising money for Willen Hospice.

Update 24th April 2025 – Blue Cheese Digital have been since approached to help develop a promotional video for the event on the 25th May. Also we’ve designed some Tyvek general admission wristbands for all people who are entering the event, the goal for this was to be as bright as possible so stewards & security could allow people to enter certain areas of the venue and differentiate between artists.

Make sure to register for the event: https://ultravegas.co.uk

Update 1st May 2025 – UltraVegas approached Blue Cheese Digital, to create a detailed welcome banner for all attendees going to the event. We were asked to create a banner that created nostalgia and potentially could be reused in the future at other events. As part of the banner we created a very large collage involving 200+ photos of people attending past events at the Winter Gardens, with large messaging so people can see it from a distance.

Update 16th May 2025 – As part of the event The Brothers Supper, who are supplying the venue, drinks and food approached Blue Cheese Digital to create food and drink menus which are to be put onto 1 metre boards across the venue. They wanted the menus to look the part and be part of the event as a whole so everything at the event was consistent across the board.

The event was a great success for UltraVegas & Willen Hospice. The total sum of the money raised will be raised in due course. With over 800 people attending the event in total; making it a total sell out! We’re looking forward to working with UltraVegas on future events for 2025 & 2026.