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No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
First of all, you might be Googling ‘How do I improve my domain authority?’ And so you’ve landed here.
But what even is “domain authority” and what does it mean for you and your business?
Domain Authority is essentially a ranking metric, that will tell you how well a website will rank online; scaling from 1 to 100. The closer you are to 100, the more chance of ranking on a search engine page; which in turn guarantees you more traffic.
If you would like to review your domain authority, check out these websites:
Moz – https://moz.com/domain-analysis
Ahrefs – https://ahrefs.com/website-authority-checker
We’re going to be explaining in more detail just how to improve your Domain authority.
If you’d like to improve your domain authority, you’re going to need high-quality content on your website as a starting point. Make sure your content is relevant to your brand and your audience.
Once you have creative and engaging content on your website, the aim is for people to share your content across multiple social media channels, which could lead to backlinks to your website; and greater brand exposure.
The more high-quality backlinks you have on your website, you more you will increase your authority; enhancing the trustworthiness and credibility of your website.
Do you need support with your copywriting on your website? Let us help.
Having a prominent internal link structure will not only improve your domain authority but, you’re also going to improve navigation around your website; keeping users on your website for much longer. Win-Win.
An easy way of using internal links is if you have lots of blog content. You can utilise ‘related blogs’. For example, if your main content category is around ‘German cars’ maybe users will be interested in subcategories such as Volkswagen, Mercedes, etc.
If you have a great link structure, it will also mean that search engines can crawl your website more easily.
We bang on about social media all the time. It’s another way of increasing your domain authority. Why is this? As we spoke about in the previous point, when you have high-quality content on your website it’s more likely to be shared.
Using social media is usually the fastest and most cost effective way forward to gain these shares. Have you written a “how-to” guide, for example? Share it via social media. The more your website gets shared on social media, you more likely you will see an increase in social signals, in turn, improving authority.
What is ‘domain age’? And how can you improve a domain age?
In simple terms, “Domain Age” refers to the amount of time during which a domain name has existed. It is how old a domain name is. So for example, if a domain name was registered in 2010, the domain age will be 10 years by 2020.
Unfortunately, you can’t improve a domain age and it is one of the main factors in relation to domain authority. As they say, ‘with age you gain wisdom’. If you have a domain that has been in use for 5 years you’re going to gain more trust than someone who is just a start-up or has a domain for less than a year.
This is where it can be difficult for start-up companies and new business. To mitigate domain age, and how it affects domain authority, you have to create high-quality content, utilise social media, and eventually, you will gain more domain authority in the long term.
Domain Authority can be a useful tool for your business, as it can help you gauge where you are compared to your competitors in the same market. Domain authority can also give you an understanding of how successful your SEO strategies are working, and where you need to improve in the future.
If you have any questions related to domain authority, or if you want to improve yours, feel free to send us an email at: info@bluecheesedigital.com