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No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
If you have a website, you will have domain authority. Do you know what your domain authority currently is?
Let’s start by explaining what domain authority means, how it works, and then show you some some tools that will give you your domain score.
Domain Authority is a search engine score developed by Moz. The score is calculated from 1 to 100. The higher the score of your website, the more chance your website will rank higher on search engines; such as Google, Yahoo and Bing.
The domain score is calculated by the number of backlinks to your website, from different types of websites.
Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
It’s not just backlinks that affect your domain score, though. There is an element called “link profile”, which includes internal and external links from the webpage. For example, if your blog (or articles on your website) links to another high authority website, it will enhance the trustworthiness of your website visitors. This is because you’re backing up facts or opinions. This will potentially increase your domain authority over time.
There are plenty of tools to find your domain authority score, but the best place to find your score is using Moz; the creators of the authority algorithm. You can do this by using their domain analysis tool.
Once you know your score you know where you stand and if you need to improve. You can do this by following our tips and advice, which we will get onto, later.
Don’t feel disheartened if your domain score is low. Make it part of your SEO strategy and continue to work at it over a few months (rather than days or weeks). The more effort you put in, the more likely you are to reap the rewards in the future!
A domain authority score is between 1-100.
So, what makes a good score?
Are you running a small business? A score of 40 would be considered good for you. Why? Because you’re not a huge brand and most likely targeting local customers.
The more investment and work you put into Marketing & SEO (Search Engine Optimisation), the merely likely you are to see your domain authority score climb; generating more chances of ranking on Google.
One way of comparing if you’re doing well with your score is to check out your competitor’s scores (remember to use the domain analysis tool that we mentioned before). If your score is 8/100 and your competitors are on average 5/100, you’re doing well. Keep going.
Let’s look at some ways to improve your domain score.
Firstly, don’t think you will improve your score from 10 to 50 overnight. Manage your expectations. This is not a fast process, but it is 100% worthwhile. You are unlikely to see big improvements right away; but don’t let that get you down.
Follow our advice below and persevere.
During your investigation, you will find spammy backlinks that you want to remove. To do this, you will need to contact the webmaster of that website. If that doesn’t work, as a last attempt you can create a ‘disavow file’* through Google Webmaster Tools.
*A disavow file is a text document. This document allows you to deactivate chosen links or domains that link to your website. Using this file will allow search engines such as Google to remove backlinks that affect your backlink profile.
If you are creating content such as blog articles, share them on Pinterest or Medium. These are fantastic platforms and have a great community where you can find lots of content. If you’re creating quality content, these platforms will bring it to the fore.
Boosting your domain authority isn’t an easy job. It takes time and patience and a fair bit of graft! But if you work at it, your domain score will improve over time and you will reap the rewards.
As your domain score increases, you will notice that you will rank higher on search engines. Although domain authority isn’t a ranking factor according to Google. It’s an important factor in gaining more website traffic organically, which is an important factor for them.
Let us know if you improve your domain score!