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No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
Have you ever noticed on Google when you’re searching for a brand or a service and they have a panel next to their brand? Google Knowledge Panels are the results of Google’s Knowledge Graph. Effectively, it’s lots of data that is linked with that business. In our blog we’ll tell you how you can get some of your information stored here.
First thing, If you want to display locally for your business you need to sign up to Google My Business. If you Google your business you might already come up, but what you can do is ‘Claim this business’. Once you have done this you will be taken through some steps on Google and you can enter your businesses details etc. Once you have completed this you will be asked to verify that you’re the business owner. This will be via a phone call, or a postcard (this may take 3-4 days to come to the address).
Once your business has been verified on Google you’ll be able to start editing some of the information, such as ‘description’ ‘opening times’ & phone number. Once you have done this you’ll start to see a Knowledge Panel for your business.
You have your Google My Business account verified and you want to include more data about your business. This is where you will need to use Schema Data. Schema data is effectively micro data that can be implemented onto your website. Micro data are small snippets of information that are tagged in your HTML, we’ve listed a code snippet below so you can see.
You can utilise Schema data within your website such as date, time & location. Google will potentially find out you have a new event happening and then publish your data within the Google Knowledge Panel. Allowing people searching for your business to see this before they even come onto your website.
To get help creating schema data for your website we recommend using Google Structured Markup Data you can paste in the URL of your page and you will be able to tag your data. Once you’ve got your data you can copy + paste into the sections of HTML code.
Are you using WordPress or another CMS? (Content Management System) There are plenty of plugins available for you.
Within the plugins directory in WordPress you can search for “Schema Data” There will be plenty of plugins to download. Here are some of the more known plugins:
SNIP – Paid Plugin
All In One Schema Rich Snippets