Strategy. Content. Campaigns. Growth. We do the work so your business scales.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
Over the past 10-15 years, the importance of Digital Marketing (especially for small business) has sky-rocketed. This is due (largely) to the birth and meteoric rise of social media; the internet as a whole; and how the online world is now essential to our everyday lives. Digital Marketing is now the cornerstone of most marketing strategies, and the overall marketing mix for any business. Digital Marketing is not just about social media though, there are a host of services and resources that fall under the umbrella.
Let’s take a look at the benefits Digital Marketing brings to your small business.
If you’re running a marketing campaign and investing time and money, measurability is essential. Why? Measurability will enable you to understand what works (and what doesn’t), and empower you to tweak and evolve your efforts; maximising your return and getting the most bang for your buck. Measurability metrics are clicks, comments, shares and so much more!
When you use traditional marketing methods such as print, it’s difficult to measure the success. Print absolutely still has a place within the marketing mix, and can be highly effective as part of a large campaign; but determining your measurability/performance is tough. Has your audience seen it? Have they actually read your offering? Are they following up?
Digital Marketing is different and removes much of that guess work, providing useful data for future campaigns. For example, you may run a digital campaign through Facebook, with a goal to direct potential customers (traffic) to your website. While they are visiting, you can utilise Google Analytics 4 to measure this traffic to your website and see their customer journey. What are they looking at? For how long (are they captive)? When and where do they leave? All this data can help you understand and cater for your audience more effectively.
If you’re executing a marketing campaign you need to target the correct customer. When using traditional methods (like we mentioned above), this can be difficult. A targeted approach may be smaller, but remember, quality over quantity. A shotgun, wide-net approach can be tempting, as a lot of eyes are looking at your brand/business; but are they your target audience?
With Digital Marketing, you can create tailored marketing campaigns, targeting the correct customer for your business. Specify demographics such as age, sex, location, education, interests and/or income; to name a few.
Platforms such as Facebook or Google (as well as many others), allow you to tailor campaigns and choose the audience you want to see your ads. By doing this, you will reach your correct audience and also allow more clicks for your budget, which should result in more potential leads and reduced cost-per-click (CPC).
When it comes to targeting potential customers, this is where Digital Marketing has the edge.
Arguably one of the most important components of Digital Marketing is the flexibility it provides. And let’s be honest, who doesn’t want flexibility? You can make changes on the go, allowing you to change or adapt your campaign throughout; further increasing your chances of success.
When it comes to traditional marketing methods (such as printing), once you have committed to the design and message, you’re stuck with it. If your marketing message has not been conveyed correctly, or the climate changes, you are unable to adapt; unless you re-design and print everything again, which can be costly.
When you invest in Digital Marketing, you have the power to adapt and follow the form. For example, say you’re running a Facebook ad and have made a mistake with your audience parameters, no problem. You can go into Admanager and make the correction; or make any other tweak that you think will benefit the campaign.
With Digital Marketing there are many strategies that your business can use. It’s not one size fits all and you have the choice to use different mediums. Some strategies might not be suitable for your business, but others will.
Here are some Digital Marketing strategies your small business might like to use:
In the past, when it came to traditional marketing methods, businesses were stuck within their local area for marketing their business. There’s nothing wrong with that., but what if you want to go bigger and reach people beyond your local area? If you’re an online business or can ship products/provided services across multiple locations, digital marketing can help you grow your customer base.
Digital Marketing can provide business with cost-effective global reach, and market your small business to anyone around the world. How? Because Digital Marketing is global, with potential customers using their mobile devices throughout the day and browsing the internet. If you’re utilising social media marketing, email marketing, and SEO (Search Engine Optimisation) correctly, there is no reason you cannot push your business out to wherever and whoever you like.
Absolutely not. It might seem like everyone is online, but the fact is, whilst it may seem like it, you could be losing out on the demographic who are not online. Digital Marketing can be used together with your other traditional marketing methods, such as print advertising, direct mail & radio; for example. All those methods still work, but can strengthened by using Digital Marketing in collaboration.
Traditional marketing methods have been going for as long as time, but if you haven’t yet made the leap, it is time to use Digital Marketing, too.
Digital Marketing is accessible for every business.
As we outlined above, Digital Marketing is powerful, flexible and cost-effective. AND, in addition, you will gain vital insight and key statistics to see how your campaigns are working, and if you can better cater for your customers.
If you want to improve your marketing ROI (return on investment) and you haven’t explored the benefits of Digital Marketing, let’s talk. Or, if you need help to maxim use your current efforts, we can help you.