Black Country Multicultural Day – Promotional Leaflets

Client:
Black Country Multicultural Day

Category:
Creative Design

Black Country Multicultural Day (BCMD) is to show how the people of the Black Country have become cultural diverse in recent years and about promoting understanding within our communities. 2024 will see the fourth event, following success of the last 3 years in Dudley Town Centre & Halesowen. In July 2024 they are going to be returning Somers Square, Halesowen.

BCMD is all about making friends with people from different backgrounds and life experiences; and learning about their values. Through education and communication, the event hopes to promote the spirit of peace, harmony and unity in the community.

The organisers of BCMD approached Blue Cheese Digital to create a promotional leaflets for their 2024 event. BCD created the leaflets following the recent sponsorship pack & promotional video that we created for BCMD.

We created the promotional leaflets utilising BCMD’s current branding and bringing some aspects of the ‘Black Country’ flag into the design; highlighting the manufacturing heritage.  Elihu Burritt described the Black Country by “black by day and red by night” owing to the smoke and fires of industry. Throughout the leaflet the clear message was displaying the event details & location. Along with a QR code allowing people to scan and finding more information on their website.

We’re looking forward to working with the Black Country Multicultural Day on various other projects over the next few months, to increase awareness of their event across social media and offline.