Diverse FM – Voices Of The Past Brochure Design

Client:
Diverse FM

Category:
Creative Design

Who are Diverse FM?

Diverse FM was established in 1998, with its first broadcast on air in the year 2000. Since its inception, Diverse FM has been a beacon of diversity, community, and empowerment; mirroring the values and aspirations at Diverse FM Community Media & Training.

What was the project?

Diverse FM approached Blue Cheese Digital to create a digital and print brochure for their project: ‘Voices of the Past – Diverse FM The History of Radio’; supported by the National Lottery Heritage Fund. The aim of the project was to create a unique, informational booklet, comprising of historical and modern-day imagery and text.

Blue Cheese Digital has previously worked with Diverse FM on other projects in 2024, including Diverse Fest. Having this relationship was beneficial, and allowed us to continue creating consistent branding. This was underpinned by the brands colour palette; used across their website, social media channels and other marketing materials.

Firstly, Blue Cheese Digital organised all of the files into multiple folders, including: history, awards and past photos (from when they originated in 1998).

Once organised, we set about creating a visual design where people could pick up the booklet and feel inspired to learn. We also had to ensure there was a presentable digital brochure, for people reading the booklet on Diverse FM’s website or other digital platforms. The main challenge was to convey the volume of information in a digestible manner; which is where we has to develop some of our copywriting strategies to condense the information into multiple pages.