We all want more website traffic. For our business (as we know) more traffic = more potential customers. There are 100’s of ways that you can gain traffic. This blog post will explain our top 5 ways to gain more website traffic; grab a coffee and take a read.

1. Create Content

One of the easiest ways to gain traffic is creating content; quality content. What do you do when you’re stuck for an answer? You’re most likely going to “Google it”. Now it’s your time to help everyone else (who might be asking a question about your product or service offering), as you know your industry best.

Here’s an example: you are a restaurant business and you need to gain more customers. What better way to build your brand awareness and rapport, than to give a small recipe away, free. You can do this via a short video or simply just by writing the ingredients and method in a post. If a user finds that recipe and they like it, there’s a chance they will share it, tag friends or more likely to come back to you. You may have gained a potential customer; and there’s also word of mouth.

If you find yourself stuck for other content-marketing ideas. Start by determining who your potential customer base is, and find out what they like/want and the tone. Aim to create quality, value-adding content that they enjoy; and you will find increased website traffic.

TIP: Do you have a great blog that is doing well? Why not repurpose it. This could be by creating a video explanation (blog to vlog), or why not get it published on another website?

2. Social Media

As we say “Social Media it’s everywhere. It’s unavoidable. It’s powerful. It’s here to stay”. Social media is one of the most powerful ways to increase website traffic. Be proactive and find out what your social media followers like and engage with. This will allow you to create content and you’ll create an online community.

Join relevant Facebook Groups, an ever growing place. Do some research in the local area and you’ll find that there are many businesses looking to help each other out. Can you collaborate with another business? By posting your website in these groups it’s another potential way to gain more traffic to your website and brand exposure.

Find more of our social media tips by clicking here!

3. Email Marketing

Email Marketing is one of the best ways to gain more traffic. Why? If a user is giving you their email address, they already have an interest in your business. If you have a new offer, product, or a blog that you’ve just written, tell people. This would be a great opportunity to use your email-list to keep people up-to-date with what you’re up to and it will help boost your traffic.

If you don’t use email marketing you’re missing out. Make sure you have a newsletter sign-up on your website. There are many many email marketing platforms to use such as MailChimp, Constant Contact, Drip & ConvertKit.

If you need help with your email marketing Give us a shout!

4. Promotion

Many small businesses in-particular try to avoid promoting/advertising, as it can be hard to spend money to gain traffic; something that isn’t tangible. If we spend money, we typically like to hold something, to see it. Paid advertising is one of the easiest ways to get new customers and gain brand exposure.

There are many ways to promote your business, such as creating social media adverts and using Google Ads. One of the problems we find with clients, is that they may have promoted themselves in the past, but have not set up any real tracking; so they have no real idea of what worked or what didn’t.

To gage whether your promotion has been a success or a failure, make sure you put a value on everything. For example, if you get an email enquiry or an email sign-up, what does that mean to you? Are you then utilising the data you have collected and are you contacting customers? By establishing what data is important to you and using it accordingly, you will feel you have more success.

TIP: You’re not always going to get instant success from promotion. Be prepared for that. Be prepared to try different methods, tones and alternate approaches, too. In time you will better understand your target audience more, hone your promotion and be able to see what works and what doesn’t.

5. Think outside the box

There are many traditional ways to get traffic, such as this mentioned above, but what about those that are unique to you? Here are some more inventive ways.

QR Codes – They’ve been around for years but have you actually tried using them for your business? These can be used for any offline medium such as a product, t-shirt, or business card.

Response Post – Seen something in the news that you didn’t really like or want to respond to? This is your opportunity. Opinion is always a great way to gain traffic.

Giveaways – Do you have a product or service that you’d like to giveaway? This is a great way to create traffic and gain brand exposure. People always love ‘free stuff’, and when it’s free they’re always more likely to share it on social media. This will expose your brand and what you offer.

Email Signatures – If you’re in business it’s likely you’re going to be writing emails everyday. Why not use your email signature to promote an upcoming event or offer?

Don’t Stop. Don’t Give Up.

Just because you’ve now tried all of these marketing methods once or twice and they’re working, don’t stop there. Marketing is a continued effort. Keep being active and keep promoting your business. Consistency is key. Plus, Google loves fresh content and will always push the newest and most viewed content; keeping your website and brand relevant.

For the people out there that have tried various methods and are saying “Oh it didn’t work for me”, don’t give up. This is where you need to revisit your strategy. Are you creating the right content? Are you targeting the right people? Are you answering the right questions? Analyse and test. Keep going!

Need some help getting more traffic to your website? Email us below for a free quotation.