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No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
No smoke and mirrors. No jargon. Just honest marketing that works. We believe the best work happens when we collaborate.
Do you have a website but it’s not ranking for local search? This is where you need to improve your local SEO. SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches.
Local SEO is essential for smaller businesses who offer a service or sell products in a town/city. For example, let’s say you’re a barber. You need to rank for words such as ‘Barber near me’ or ‘Barber in XXXX city’. It sounds easy enough right? Here are some ways how you can improve your local SEO and make sure you rank towards the top of Google.
If you don’t have a ‘Google My Business’ account, you need to create one ASAP! Especially if you’re a shop or selling products. Google My Business is one of the best ways to to be seen on Google Maps and it will also help your visibility on search rankings.
If you already have a Google My Business account, good job! Here are some tips on how you can optimise your business profile:
Setting up a Google My Business page is one of the quickest and easiest ways to reach out to local customers.
Structured markup data is an enormous factor when it comes to local search, and one of the factors a lot of small business don’t necessarily do. The reason this is often overlooked is s due to a number of reasons, such as coding knowledge and not seeing the benefits to it.
If you include markup-data within your website and your competitor doesn’t, potentially you will see your website ranking higher than theirs; resulting in more clicks and improving your local SEO.
Structuring your data with schema can give you many benefits such as:
Do you need help with your structured markup data? Contact us.
It really is that simple as being social! If you’re just starting out, it’s important to get your business out in the local area, and social media is an essential platform for this. Encourage users to talk about your business and find out more about you. If your services are great they are going to share your social media page and also your website; giving you potential customers and increased website traffic. Word of mouth is powerful so let people know you exist!
Always try and get your customers to give you feedback on social media; especially Facebook. Potential customers will see this in the Google ‘knowledge graph’ when searching for your business.
Check out our social media tips for small business.
NAP (name, address & phone number) is one of the most important factors for both local listing rankings and organic rankings; due to it being part of an on-page signal.
Every time you have registered your business on a social network or local listing, you are effectively creating a NAP reference; it’s important that all of these are consistent. You don’t want a potential customer going to the wrong location or calling a number that is incorrect; this will leave the potential customer with a negative experience; and can also lead to negative word of mouth for your business.
Worst of all, if your NAP is inconsistent, Google won’t know which one to publish and it may not publish any of these details on SERP (Search Engine Results Page). So make sure all business information is correct and consistent across the board.
Note* – Make sure you’re not including your NAP in an image, which is a common problem as search engine crawlers can’t crawl the text on an image.
If you’re not sure where your NAP is we recommend using: https://www.brightlocal.com/local-seo-tools/citation-tracker/
This will allow you to track where all your listings are located.
Don’t lose out on potential local customers…
Local SEO is going to improve your small business going forward, if you do it correctly. Make sure you have some sort of conversion tracking on your website, as this will help you in the long-term. You will be able to see the results of your actions and you will see which platforms are working better than others. This data and feedback will enable you to tailor to your audience.