PROJECT DETAILS
Client:
Black Country Multicultural Day
Category:
Creative Design
What Blue Cheese Digital Did…
Black Country Multicultural Day (BCMD) is to show how the people of the Black Country have become cultural diverse in recent years, and about promoting understanding within communities. 2024 saw the fourth event, following success of the last 3 years in Dudley Town Centre & Halesowen.
BCMD is all about making friends with people from different backgrounds and life experiences; and learning about their values. Through education and communication, the event hoped to promote the spirit of peace, harmony and unity in the community.
The organisers of BCMD approached Blue Cheese Digital to create roll up banner for their 2024 event. BCD created the roll-up banner following on from the recent sponsorship pack, promotional video and promotional leaflets, previously created.
We designed the banner with a view to ensuring consistency across the event; making sure when people see Black Country Multicultural Day promotional material, there was a clear thread and distinctive design layout. We placed an emphasis on connecting people to the website, creating and enlarging a QR code, focussing on the details of the event at BCMD2024.
We’re looking forward to working with the Black Country Multicultural Day on various social media and other offline projects over the next few months, to increase awareness of their event.
