On the 21st of July 2023, Google brought an end to the UA (Universal Analytics) tracking tag. This caused enormous pain for many marketers & business owners; mainly because no-one really likes change, do they? Google Analytics 4 has a lot more benefits than the previous Universal Analytics.
The next stage to this is setting up Google Analytics v4, and this blog will show you how to connect Google Analytics 4 to your website. We will also cover some of the parameters in Google Analytics 4 (which are different from Universal Analytics)
If you're a regular user of Google Analytics and you have not yet transferred to Google Analytics 4, you should. Google will deprecate Universal Analytics next year, which means they will stop processing any new hits after 1st October 2023.
