It’s never too late to jump on the social media train, and if you are looking to setup a social media strategy for this year, you're in the right place! Having a successful social media strategy can help your business in so many ways.
Whether you're a small business or a large brand, having a social media presence is a must. If you're fighting the tidal wave, don't. Failing to get social means you're going to get left behind. We often get told: "we're on social media, but we can't gain any sales or reach?"
The Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them. Rather than publish content chronologically, posts and ads are presented based on what Facebook sees as relevant to you, the user.
We often get asked, “Isn’t social media management just posting out content?” The simple answer is no. We like to think of social media as a ‘shop window’ or ‘business card’, as we mention in our previous blog ‘Bringing an offline business, online'...
