If you have a website, it's important that your web design is cutting-edge. Think of your website as like a shop window on the high street. We eat with our eyes first, so you may have the best product, or service offering, but people need to want to explore what you have to offer.
If you’re familiar with Google PageSpeed Insights, you will have noticed by now that Google have changed the way they rank your website page score. They still test your website based upon the usual things, such as mobile-friendliness, safe browsing, HTTPS, etc.
If a potential customer clicks onto your website and they’re waiting for more than 3-4 seconds for your website to load, you may potentially have lost a customer/lead. It’s fundamental that your page speed is fast in 2021.
