What is Digital Marketing?
The earliest form of the internet was referred to as Web 1.0. This became a global network representing the future of digital communications. When Web 1.0 was first developed and[…]
The earliest form of the internet was referred to as Web 1.0. This became a global network representing the future of digital communications. When Web 1.0 was first developed and[…]
On the 21st of July 2023, Google brought an end to the UA (Universal Analytics) tracking tag. This caused enormous pain for many marketers & business owners; mainly because no-one[…]
Ok, so first up: both marketing and branding are both excellent (and essential) tools for making your business stand out. AND, a brand becomes more valuable through marketing. But what[…]
If you have a website, you will have domain authority. Do you know what your domain authority currently is? Let's start by explaining what domain authority means, how it works,[…]
Quality content can stand the test of time. Perhaps you can think back to a really great blog you wrote, which at the time, performed really well and ranked highly[…]
The next stage to this is setting up Google Analytics v4, and this blog will show you how to connect Google Analytics 4 to your website. We will also cover[…]
If you're a regular user of Google Analytics and you have not yet transferred to Google Analytics 4, you should. Google will deprecate Universal Analytics next year, which means they[…]
The Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them. Rather than publish content chronologically, posts and ads are presented based[…]
Over the past 10-15 years, the importance of Digital Marketing (especially for small business) has sky-rocketed. This is due (largely) to the birth and meteoric rise of social media; the[…]
The last few years have seen a transition from many people working in an office doing a mundane 9-5 job, to instead, starting their own business. Whether it be in[…]